Kraft Heinz Indonesia Wraps Up Creative Pitch
21 July, 2021
Kraft Heinz Indonesia has appointed Publicis Groupe to handle creative duties following a pitch managed by R3.
Our Recent Work
Singtel Concludes Media Pitch
7 July, 2021
Singtel has retained its incumbent OMD as its media agency for the Singapore market following a pitch that was called last year. The pitch was called as part of its usual media review, and R3 was handling the process.
Telkomsel CMO On Being More Than Just A Telco: ‘The Perfect Timing for A Rebrand’
23 June, 2021
Telkomsel has undergone a brand refresh for the first time in 26 years. According to CMO Rachel Goh, the telco has evolved with the times and is no longer just a connectivity company.
R3 & SCOPEN’s agencyScope China Survey Looks to Uncover Trends Shaping China’s Post-Pandemic Agency Landscape
18 June, 2021
R3 and SCOPEN’s latest agencyScope China survey aims to uncover the changes that have taken place in China’s post-pandemic agency landscape through collected data and interviews with people across the industry.
Hoka One One Sprints to FCB As First AOR
18 June, 2021
Cult-status running shoe brand Hoka One One has hired FCB as its first global advertising agency of record after a competitive review led by R3.
Philips Selects Omnicom After $300m Global Agency Review
27 May, 2021
Philips has selected Omnicom following a global review of its $300m PR, creative and media duties after a review that was led by R3.
R3 & 4A’s Partner to Further Diversity, Equity & Inclusion in Marketing Through Data, Research & Benchmarks
5 May, 2021
As the DEI research partner of the 4A’s, R3 will work in tandem with the 4A’s to collect and apply data on diversity in talent, leadership, and operations.
For CPG Brands Post COVID, Efficiency & e-Commerce Will Be the Differentiator
11 March, 2021
Following attendance at the annual conference of the Consumer Analyst Group of New York (CAGNY), R3 reviewed the post-COVID performance and strategies of some of the world’s leading CPG companies to identify key characteristics of growth for this market.
Electrolux Selects OMG as AOR in APAC & MEA
22 December, 2020
Following a multi-agency pitch, Electrolux appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA.
Nestlé China Picks Dentsu for US$300 Million Media Account
23 October, 2020
Nestlé has selected Dentsu as its media agency in China, beating out incumbent Mindshare as well as Publicis Media. R3 was the pitch consultant on the account.
WPP Appointed Global AOR For Zespri International
3 September, 2020
New Zealand-based kiwifruit marketer Zespri International has consolidated its global advertising account with a team of WPP agencies led by VMLY&R and Mindshare.
What Do Advertisements Tell Us About The State Of Gender Relations In Singapore?
27 August, 2020
Gender-equality organisation AWARE and marketing consultancy R3 embarked on a project to analyse gender portrayals contained in Singapore commercials.
Campaign and R3 launch CMO Outlook Study
10 August, 2020
Campaign has teamed up with R3, an independent global marketing consultancy, for the launch of CMO Outlook – a new biannual study that will help marketers across the EMEA region make the right decisions for their businesses.
OMD Wins Lindt & Sprüngli Media Account in China
30 June, 2020
Swiss chocolatier Lindt & Sprüngli AG (Lindt) has selected a media agency of record for China after a pitch involving media and digital agencies.
Innovation And Technology Will Lead Brand Growth: ANA Report
25 June, 2020
A great majority of marketers believe that future brand growth will be tied to marketing innovations and technology, but many of them spend little time learning how to utilize either of those tools, according to a new report from the ANA and R3.
NTUC FairPrice Settles Creative Pitch, Rolls Out Fresh New Campaign
1 June, 2020
Marketing Interactive - Singapore supermarket chain NTUC FairPrice has selected creative agency Iris and production agency Hogarth with the help of consultants R3.
PlayStation Hunts for Global Production Agency
13 May, 2020
Campaign US - PlayStation is searching for a global production agency partner to help amplify work crafted by creative partner adam&eveDBB worldwide across digital. R3, the consultancy group, is leading the review.
New Business Plunges 30% As March Stats Reveal the Ugly Truth
4 May, 2020
Campaign US - Overall new business is down 29.9 percent in January to March 2020 versus the same period last year, figures from R3 Worldwide confirm.
NTUC FairPrice Calls for Creative Pitch
26 November, 2019
Singapore supermarket chain NTUC FairPrice is in the midst of calling for a closed door creative pitch. Marketing understands that the pitch will be handled ...
Dairy Farm Group Splits Creative Duties, Concludes US$50 Million Media Review
7 November, 2019
Dairy Farm Group has picked Omnicom Media Group for media duties, and split the creative remit between Omnicom Retail Group and Ogilvy, following a pitch ...
