Agency Relationships

Return On Agencies

What is CAPE?

Finding someone to wed is never as challenging as keeping the marriage intact year after year – it requires work. Our Relationship Management tools differ from those that are in-house or self administered in that they focus on the future, not the past – to ensure the right expectations can be set and achieved to prevent divorce.

CAPE™ – our proprietary online Client Agency Performance Evaluation tool is designed to provide complete feedback and diagnostics on the relationship. CAPE has already been implemented extensively with multinational and government marketers. Through this, we now have global benchmarks to compare relationships, usually supplemented with face to face consulting

How will it help?

Consistency & Transparency in client-agency evaluations resulting in all-around alignment

Business & Cost Efficiency driven by improved productivity in all aspects of the relationship

Actionable KPI’s derived from looking past the symptoms to address the root causes and identifying the proper remedies and actions to take before moving forward

Who does the work?

Every Client Agency Performance Evaluation is led by an R3 Principal or Senior Consultant supported by our research team. Collaborating with more than 2,500 marketers and 200 agencies in 60+ countries annually, we leverage our independent ‘insider’ expertise to assist you in reviewing, evaluating, and compensating the best agency partners for your business.

How is it done?

We leverage our proprietary tools to evaluate in-house marketing communication resources for alignment with agencies on local, regional, and global levels. We follow a consistent three step process to ensure an optimized long-term fit with your agencies:

Online Evaluation

We begin by understanding your needs and assessing previous evaluations to get a feel for where you stand. We then adapt our questionnaires according to your needs, or use a format of your choosing to host on our online platform. R3 manage the whole process, and also do “deep dive” interviews where required with key stakeholders

Presentation & Report

From the raw data amassed from the evaluations, and the interviews, we provide a detailed report with both quantitative and qualitative insights. Rather than apportioning blame, our presentation looks to pinpoint the areas for improvement and what steps can be taken to go towards a better relationship.

Follow up actions

One of the big differences between our tool and other standard reviews are the Action Emails – specific follow ups are generated to every individual that agreed to commit to an action over the ensuing 30 days, 60 days, and so on. In short, we empower them to face the issue and make the action to reach the goal.