Insights Articles

China

The Social Exchange: Top companies in China are using social media and celebrities to drive their marketing

21 March, 2012

The Social Exchange: Top companies in China are using social media and celebrities to drive their marketing Related Cases: Helping McDonald's Measure Their Media

The Social Exchange: Top companies in China are using social media and celebrities to drive their marketingR3 Marketing2019-12-03T19:32:14+08:00

China

Brands ask more of agencies in China

8 March, 2012

Chinese brand owners are more likely to be dissatisfied with advertising agencies than their overseas counterparts, a study has shown. R3:GC, a joint venture between the ...

China |

Brands ask more of agencies in ChinaR3 Marketing2019-12-03T19:32:07+08:00

China

China Marketers Finally Put People First

6 March, 2012

NEW STUDY SHOWS MULTINATIONAL AND LOCAL COMPANIES VALUE AGENCY PEOPLE MORE THAN EVER BEFORE. • Local agencies outperforming multinationals now in many area, especially digital • Less ...

Agency Review

China Marketers Finally Put People FirstR3 Marketing2019-12-03T19:32:00+08:00

China

Chinese marketers adopt ‘concubine mindset’ with agencies: R3

5 March, 2012

Chinese marketers adopt 'concubine mindset' with agencies: R3By Jenny Chan on Mar 5, 2012 (21 hours ago) SHANGHAI - An updated R3:GC study shows around ...

China |

Chinese marketers adopt ‘concubine mindset’ with agencies: R3R3 Marketing2019-12-03T19:21:41+08:00

Articles

Coca-Cola, Adidas and BMW lead 2012 Olympic perception in China

19 December, 2011

Coca-Cola, Adidas and BMW lead 2012 Olympic perception in China Related Cases: Helping Coca-Cola Become More IntegratedHelping BMW Identify the Best Partners

China |

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Coca-Cola, Adidas and BMW lead 2012 Olympic perception in ChinaR3 Marketing2019-07-01T12:26:23+08:00

China

Taobao, Baidu, Q-Zone lead as China’s most engaging digital brands for Q3 2011

19 December, 2011

Taobao, Baidu, Q-Zone lead as China’s most engaging digital brands for Q3 2011

China |

Taobao, Baidu, Q-Zone lead as China’s most engaging digital brands for Q3 2011R3 Marketing2019-12-03T19:28:14+08:00

China

Local firms head CSR charts in China

17 October, 2011

Local firms head CSR charts in China

Agency Review

Local firms head CSR charts in ChinaR3 Marketing2019-12-03T19:28:21+08:00

China

Apple, Nike among top brands in China

20 September, 2011

Apple, Nike among top brands in China

China |

Apple, Nike among top brands in ChinaR3 Marketing2019-12-03T19:28:28+08:00

China

China Mobile, Apple, Coca-Cola Lead as China’s Most Engaging Brands for Q2 2011

19 September, 2011

China Mobile, Apple, Coca-Cola Lead as China’s Most Engaging Brands for Q2 2011 Related Cases: Helping Coca-Cola Become More Integrated

China |

China Mobile, Apple, Coca-Cola Lead as China’s Most Engaging Brands for Q2 2011R3 Marketing2019-12-03T19:28:38+08:00

China

China Mobile still the most engaging brand in second quarter, 2011

19 September, 2011

China Mobile still the most engaging brand in second quarter, 2011

China |

China Mobile still the most engaging brand in second quarter, 2011R3 Marketing2019-12-03T19:28:46+08:00

Articles

Product placement

27 July, 2011

Product placement

Financial & Process Audit Media Effectiveness Audit Media Efficiency Audit

Product placementR3 Marketing2019-07-01T13:55:47+08:00

China

China Mobile tops engagement charts

22 June, 2011

China Mobile tops engagement charts

China |

China Mobile tops engagement chartsR3 Marketing2019-12-03T19:28:56+08:00

Articles

Chinese brands still big on CSR, less so on engagement

22 June, 2011

Chinese brands still big on CSR, less so on engagement

Agency Review

Chinese brands still big on CSR, less so on engagementR3 Marketing2019-07-01T16:15:26+08:00

China

Nike, Apple score in China

10 June, 2011

Nike, Apple score in China

China |

Nike, Apple score in ChinaR3 Marketing2019-12-03T19:29:05+08:00

Articles

Nike, Apple attract highest attention levels on Weibo

9 June, 2011

Nike, Apple attract highest attention levels on Weibo

China |

Nike, Apple attract highest attention levels on WeiboR3 Marketing2019-07-01T13:59:19+08:00

Articles

Marketing to a generation of digital wunderkinder

30 May, 2011

Marketing to a generation of digital wunderkinder

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Marketing to a generation of digital wunderkinderR3 Marketing2019-07-01T16:17:25+08:00

Articles

How to solve a problem like ROI

15 April, 2011

How to solve a problem like ROI

Financial & Process Audit Media Effectiveness Audit Media Efficiency Audit

How to solve a problem like ROIR3 Marketing2019-07-01T16:18:35+08:00

China

Local endorsers key in China

6 April, 2011

Local endorsers key in China

China |

Local endorsers key in ChinaR3 Marketing2019-12-03T19:29:11+08:00

Articles

Yao Ming still most engaging Chinese celebrity

1 April, 2011

Yao Ming still most engaging Chinese celebrity

China |

Yao Ming still most engaging Chinese celebrityR3 Marketing2019-07-01T15:09:11+08:00

China

China’s 30 Most Engaging Celebrities

1 April, 2011

China's 30 Most Engaging Celebrities

China |

China’s 30 Most Engaging CelebritiesR3 Marketing2019-12-03T19:29:17+08:00