R3 Co-founder and Principal, Greg Paull and EVP of Digital, Jason Velliquette, led a webinar session for the Association of National Advertisers (ANA) Agency Relations Committee on best practices when it comes to managing external agencies.
Agency ecosystems are vast, and it takes bespoke strategies to maintain. In this session, Greg and Jason focused on how digital agency relationships have changed during the pandemic, setting up the right measurement and KPI structures, and motivating agencies for better outcomes.
Jessica Cipolla-Tario, Vice President of Global Creative Services at PlayStation and ANA In-House Agency Committee Chair (West Coast Chapter), moderated the session.
