Steep Learning Curve for Marketers Considering TikTok
5 March, 2020
R3's Greg Paull speaks to the Association of National Advertiser's Matthew Schwartz on the opportunities and challenges of TikTok. In order to gain control online ...
Year: 2020
Should Adland Be Concerned About Coronavirus?
4 March, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Where does the CMO strike a proper ...
R3 Global Family Tree 2020
27 February, 2020
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2019 company reports, open ...
New Study Says In-Housing and Consolidation Will Further Impact Agencies in 2020
21 February, 2020
Marketers and agencies are expecting in-housing to continue this year, a clear sign that what was once a growing trend might be the new reality... ...
What’s Trending in Agency Models, Media Spend and Talent?
19 February, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. What does the demise of the cookie ...
Using TikTok to Increase Your Return on Influencers
14 February, 2020
As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands.
Creative AORs Named for Bank of America, Asahi and Longchamp
13 February, 2020
Creative AORs were named across US and Global accounts, with Fold7 (Carlsberg), Joan (Virgin Hotels) and BBH (Jollibee) winners. Bank of America brings its ...
Creative and Digital Reviews Down in 2019
3 February, 2020
According to Greg Paull, principal at R3, creative and digital agency reviews were down 19 percent in quantity and 13 percent in volume for the ...
What’s Next for Advertisers, Ad Tech and Publishers in a Cookie-Free World?
1 February, 2020
By Greg Paull Google’s plan to eliminate third-party cookies by 2022 might be causing some agitation in the digital advertising industry, but hindsight tells us that the third-party cookie ...
Optimizing Procurement for Marketing
28 January, 2020
Procurement has seen tremendous advancement in the last decade. From being managed by each line of business without much visibility across other departments to functioning ...
How is marketing procurement different?
28 January, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. With the cookie crumbled, retargeting focused adtech ...
Global M&A Value Decreases by 15% As Buyers Diversify Deals Beyond Martech
2 January, 2020
R3, an independent consulting firm, assessed 489 M&A deals in the marketing services industry in the period of January to December 2019, with $27.7bn invested ...
