Articles
CMO.com’s Top 10 Marketing Trends For 2017
6 December, 2016
With the U.S. election finally in the rear-view mirror, the marketing community can get back to normal, or at least to debating what is normal ...
Insights Articles
Articles
Infographic: Global 40: The Overview
5 December, 2016
In our latest report, we highlighted 40 of the most enduring client-agency relationships worldwide to find out what makes for a successful global marriage. Here’s ...
Articles
WPP Consolidates All Global Data Assets in One Place as Digital Media Race Heats Up
1 December, 2016
WPP's media division GroupM announced today that it will combine all existing global data analytics and digital media assets under the [m]PLATFORM umbrella to create ...
Articles
Droga5, 72andSunny Top R3’s Global Creative New Business Chart for October
28 November, 2016
Sprint win propels Droga5. CHI & Partners and DDB also move up thanks to auto wins. Omnicom's Heart and Science dominates the media chart. Big ...
Articles
Pitching Guidelines for Marketers
28 November, 2016
Seema: ‘It’s better to have a documented process in selecting an agency.’ They are the first in the country to benefit local companies AFTER much ...
Articles
Why CMOs Are the First to Go When Business Growth Targets Are Unmet
25 November, 2016
According to a new Accenture Strategy report, chief executive officers (CEOs) said that chief marketing officers (CMOs) are the first in the firing line if ...
Articles
4As Malaysia and R3 Create a Guidebook on “Finding An Agency”
16 November, 2016
The Association of Accredited Advertising Agents Malaysia (4As) and R3 Worldwide, a global consulting firm, have jointly launched a guide book called “Finding An Agency.” ...
Articles
Greg Paull of R3 Worldwide: Best ADs of 2016
7 November, 2016
Greg Paull, Principal of R3 Worldwide I would nominate three campaigns from probably the three largest advertisers in the world. The industry should be looking ...
Articles
The Top 40 Client-Agency Relationships Last an Average of 22 Years, Finds R3 Research
2 November, 2016
R3 has released its guide to the best client-agency relationships, selecting 40 out of a potential 100. According to the intermediary, an analysis of the ...
Articles
Top 40 Client-Agency Relationships That Have Stood the Test of Time
2 November, 2016
Client agency relationships are under pressure. Many say that in the current economy the AOR title is dead and clients are often accused of agency ...
Articles
Amid Shifting Client-Agency Relationships, These Matches Have Endured, And Here’s Why
27 October, 2016
Adweek dubbed it “Mediapalooza.” For many months, as if a trail of dominoes, marketer after marketer called for media reviews, in the end leaving reportedly $25 million ...
Articles
Dulux Launches International Ad Review
27 October, 2016
Dulux, the paint brand owned by AkzoNobel, is reviewing its ad account across a number of key markets Dulux: BBH London created 'colour prohibition' in ...
Articles
Are Women Under-represented in the Marketing World?
11 October, 2016
At a time where global brands such as HP and General Mills are forcefully asking agencies to add more gender diversity in their workplace, it is ...
Articles
How CMOs Can Get Transparent With Their Agencies About Rebates
11 October, 2016
Greg Paull, Principal of R3, an independent consulting firm focused on improving the effectiveness and efficiency of marketers and their agencies. It’s been a turbulent ...
Articles
9 Reasons Not to Pitch for That Account
9 October, 2016
Deciding to pitch for new business can be a daunting process, you never know if a potential client is truly sincere in looking for a ...
Articles
Y&R Retains Top Spot on the Leaderboard for New Business Wins in August
30 September, 2016
A month can bring a lot of change, but according to R3’s monthly ‘Creative Agencies New Business League’ then not much has changed for the month ...
Articles
Omnicom Dominates Global New Business Charts for August
28 September, 2016
See which agencies won (and lost) the new-business game last month. BBDO continued to lead the way among creative agencies in August, courtesy of the ...
Articles
Dentsu Notifies Client Toyota of ‘Irregularities’ Around Media Transactions in Japan
23 September, 2016
Dentsu's world headquarters tower in Tokyo. Credit: Courtesy Dentsu Toyota says its longtime advertising partner, Japanese agency giant Dentsu Inc., has informed it of "irregularities" ...
Articles
R3: Dentsu is Biggest Digital Buyer in August
21 September, 2016
Dentsu is giving WPP, Omnicom and others a real run for their money in the digital acquisition stakes as global marketing consultancy R3’s summary of mergers and acquisitions ...
Articles
Dentsu Japan Subsidiary at Centre of Overbilling Allegations
21 September, 2016
Irregular transactions by a performance marketing company within Dentsu's domestic operations re-emphasise the need for greater transparency in a notoriously opaque market. TOKYO - A ...