Articles
China CFOs Tell Their CMOs – Get Some ROI
6 July, 2015
R3 brought together nine senior finance leaders in Shanghai for our inaugural CFO Roundtable to discuss finance’s growing role in marketing, the rise of digital ...
Insights Articles
Articles
Are Global Media Reviews Really About Transparency?
2 July, 2015
The short answer is, “partly”. It’s all too easy to look for a single, rather exciting, cause behind the 21 (according to R3) global and ...
Articles
Unprecedented Wave of Media Reviews is Partly Driven by Rebate Debate
1 July, 2015
Marketers Reviewing Media Biz Now Outnumber Shops With Resources to Compete When one of the biggest media agencies in the world pulls out of the ...
Articles
What P&G’s US$500 million cost-saving plan means
28 April, 2015
At the end of last week, John Moeller, P&G’s CFO, dropped a bombshell at the company's latest quarterly earnings meeting: The company is set to ...
Articles
Your integrated marketing process may be costing you up to 19% more
14 April, 2015
We’ve all seen the Mad Men episode where Don Draper strides into the room and sells the client a complete idea. One client, one agency, ...
Articles
China’s marketers demand greater creativity, cost improvements of their PR agencies
26 March, 2015
BEIJING - Friday , March 27th , 2015 - The austerity pressures hitting the rest of China’s industries have clearly found their way down to marketers ...
Articles
China’s media inflation slows for 2015, still outstrips CPI by 3x
26 March, 2015
TV Inflation down from 14% to 11% Digital Inflation down from 9% to 8% Marketers to invest 30% more on Digital , 50% more on ...
Articles
Media-Agency Kickbacks. Yes, They’re Real.
25 March, 2015
Secret Rebates, Sketchy Services and Offshore Deals. Inside the Murky New World of Ad Buying Kickback payments tied to U.S. media-agency deals are real and ...
Articles
When agencies sin in a client’s name: Singtel & Gushcloud
18 March, 2015
Whose fault is it if an agency crosses moral boundaries to please its client? How do brands prevent this and make reparations? We speak to ...
Articles
Publicis tops 2014 M&A league ahead of WPP – Dentsu and China’s Blue Focus move up
25 February, 2015
New figures from marketing effectiveness consultancy R3 show that Publicis Groupe (above) led the way in mergers and acquisitions in 2014, thanks to its mega ...
China
Chinese agencies selling to curious takers
11 February, 2015
Under pressure for growth, Chinese agencies are side-stepping the standard network model for some unexpected alternatives. What do a water pump manufacturer, a meat processor ...
Articles
Paris-Based Agency Fred & Farid Finds Success in Shanghai — Is New York Next?
30 January, 2015
Frederic Raillard, co-founder of Paris agency Fred & Farid Group, made his first trip to China in 2012. The plan was to set up a ...
Articles
Generalist vs Specialist Marketers
24 November, 2014
World of Specialists Remember the last time you went to a GP? It was probably when you had flu and needed basic medication to get ...
Articles
R.I.P Nokia, long live Microsoft Lumia
17 November, 2014
There was a time when Nokia was synonymous with mobile phones. For most mobile users, the first handset was likely to be a Nokia. That ...
Articles
Can Singapore really be a talent hub for the creative industry?
13 November, 2014
Creativity – a buzzword in Singapore, a successful city-state well-known for its efficiency and ambition to punch above its weight. While the arts scene is ...
Articles
R3 LAUNCHES SOCIAL 40
27 October, 2014
A celebration of 40 of the most innovative Social Media agencies on the planet • Top Agencies across six continents recognized • Partners to P&G, ...
Articles
New Culture, WPP, Leo Group rank top in APAC acquisitions
29 August, 2014
ASIA PACIFIC - While it comes as no surprise that WPP leads the global M&A league with 18 investments this year, most of the top ...
Articles
China’s BlueFocus Seeks to Expand Into U.S. as Profits Grow: Digitally focused holding company has ambitious goals
16 July, 2014
If you want to set up a new industry holding company today, it might look a lot like what BlueFocus chief Oscar Zhao is trying ...
Articles
Cannes final tally: Which countries, agencies and marketers won the most Lions
2 July, 2014
ASIA-PACIFIC - R3 has compiled an exhaustive list of the region's haul of Lions at last week's 2014 Cannes festival, revealing the winningest countries, agencies, ...