insights

Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry

9 August, 2022

Digiday - Advertising agency executives and pitch consultants say overall marketers appear to be cautious, pulling back on budget and focusing on project work ...

Marketing Briefing: ‘A very nervous bunch of CMOs’: How the ripple effects of the current uncertainty is affecting the ad industry2022-08-17T23:28:54+08:00

insights

CMO Succession Path in Crisis

12 September, 2019

80% of publicly reported CMO appointments in the first half of 2019 were external hires, according to a recent executive recruitment report. Speaking to Marketing: ...

  • CMO Succession in Crisis
CMO Succession Path in Crisis2019-11-07T18:56:25+08:00

news

China CMOs Demand Measurement With the Rise of Ad Tech

23 April, 2016

Offline and Online linked measurement still an issueManagement pressure on CMO’s to drive revenue from digitalVendor and Agency quality still an issue  January 2016, Shanghai ...

China CMOs Demand Measurement With the Rise of Ad Tech2020-07-21T16:14:01+08:00
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