Global New Business Revenue Declines
3 February, 2021
Global new business revenue slips 5.8% in 2020 as value of creative wins decline Global media new-business revenue managed growth in 2020 despite the ...
Year: 2020
Coca-Cola’s $4 Billion Review Signals Drive for Efficiency
22 December, 2020
A dynamic consumer environment is driving marketers to put Creative and Media accounts in review. Coca-Cola's $4 billion global review signals the company's plans ...
Electrolux Selects OMG as AOR in APAC & MEA
22 December, 2020
Following a multi-agency pitch, Electrolux appointed Omnicom Media Group (OMG) as its media agency of record in APAC and MEA.
ANA Futures UNLOCKED: AI & the Customer Journey
5 December, 2020
R3 and ANA Futures co-hosted a virtual summit that showcased how AI has transformed the marketing function, particularly along the customer journey.
Optimizing Agency Relationships to Drive Brand Performance
3 December, 2020
At a recent ANA Agency Relations Committee meeting, R3's Dave Edwards spoke on how strong agency partnerships drive innovation and brand performance.
Brands Seek Indie Shops & Nimble Agency Models
29 November, 2020
Brands Seek Indie Shops & Nimble Agency Models Small agencies are having a moment as marketers seek innovation and agility in times of flux. ...
China PR Agency Scope 2020
20 November, 2020
2020 China PR Scope is the sixth wave in an ongoing study with the goal of garnering a deeper understanding of the motivations and processes ...
Relationship Marketing: The New WFH Approach to Loyalty
17 November, 2020
At an ANA Relationship Marketing Committee, R3s Greg Paull led a webinar on how loyalty programs are being shaped by COVID-19.
Walgreens Boots Alliance Extends WPP Partnership
31 October, 2020
Walgreens Boots Alliance has extended its relationship with WPP as its global marketing and communications AOR, while Dentsu wins Media accounts for both McDonald's ...
How to Effectively Resource In-House Teams
29 October, 2020
How to Effectively Resource In-House Teams The acceptance and acknowledgement that there is no “one size fits all” solution to the in-house challenge has ...
29% of Chinese Marketers Look to Change Their PR Agency as 50% Find Agency Management A Challenge
28 October, 2020
The results from R3’s 2020 China PR Agency Scope study show that even though agency-client relationships have increased in duration by one-year since 2018, PR ...
2020 – The Year Marketing Means Business
27 October, 2020
This article was written by Shufen Goh and was first published in Campaign We have just wrapped up our CMO Outlook survey for 2020, and the consensus ...
Effectively Resourcing In-House Teams
26 October, 2020
The new wave of in-housing is a long-overdue response to an outdated business model built around the concept of media trading, which is irrelevant to ...
Nestlé China Picks Dentsu for US$300 Million Media Account
23 October, 2020
Nestlé has selected Dentsu as its media agency in China, beating out incumbent Mindshare as well as Publicis Media. R3 was the pitch consultant on the account.
How Can You Benefit From Social Commerce Today?
13 October, 2020
Greg Paull, Co-founder and Principal of R3 presented to the Australian Association of National Advertisers (AANA) on the topic of new marketing techniques being embraced ...
Media as a Force for Good and a Force for Growth?
6 October, 2020
This article was written by Shufen Goh, Co-founder & Principal at R3 It’s been 50 years since the economist Milton Friedman published an essay in ...
