Articles
2017 Agency M&A Activity Off To A Slower Start
11 May, 2017
Agency M&A activity is off to a slower start versus a year ago, according to consulting firm R3. Through the first four months of the ...
Insights Articles
Articles
Agency Mergers and Acquisitions Have Declined in 2017, With a 2-Way Race Between WPP and Dentsu
11 May, 2017
The ad industry’s biggest names aren’t spending quite as much on mergers and acquisitions this year as they were in 2016. That’s the top takeaway from ...
Articles
Findings Show CMO Role Under Threat With The Rise of The CGO
5 May, 2017
The role of a chief growth officer or CGO is expected to be on an upward trend in 2017, particularly among fast-moving consumer goods (FMCG) ...
Articles
Curing the Legacy Disease: The Road to Digital Transformation
5 May, 2017
The road to digital transformation can be one fraught with many challenges for some of the world’s largest marketers. As the customer journey evolves to ...
Articles
Dentsu Leads Acquisitions in Sales Value in Q1 2017; WPP Comes Second
4 May, 2017
Dentsu Aegis Network has been on a roll in the marketing mergers and acquisitions (M&A) in the first quarter of the year leading the table ...
Articles
MullenLowe, MediaCom Top R3’s Global New-Business Charts for March
27 April, 2017
McCann grabs the top spot in the US with its Verizon and Chevrolet wins, and Venables enters the top four thanks to 3M. MullenLowe was ...
Articles
Financial Times Says Paid Posts Up 400% Following Acquisition of Alpha Grid
20 April, 2017
For the first time in its 129-year history, the Financial Times said digital advertising revenue has surpassed print. The company credits a chunk of its ...
Articles
Unilever Plots U-Studio Expansion As It Eyes €2bn Efficiency Savings
13 April, 2017
Unilever is to expand branded content arm U-Studio as it seeks to save €2bn (£1.7bn) a year. The measure is part of Unilever’s plan to ...
Articles
Institute of Advertising Singapore Collaborates With Industry and Government on Mentorship Platform to Boost Talent Attraction and Retention
7 April, 2017
The Institute of Advertising, Singapore (IAS) has partnered with the Economic Development Board (EDB), a Singapore government statutory board, and senior industry figures, to launch the ...
Articles
Transform Or Die: Navigating The Future Of Marketing
2 April, 2017
This article is by Greg Paull, Principal of R3 — a global consulting firm focused on improving the efficiency and effectiveness of marketers and their agencies. I was fortunate ...
Articles
McCann, MediaCom Top R3’s Global New-Business Chart For February
29 March, 2017
Big movers for the month include Droga5, 72&Sunny and PHD. McCann maintains the top spot among creative and digital agencies with 84 global wins this ...
Articles
DBS and Visa Top Singapore Fintech Lab Ranking
27 March, 2017
R3 visited eight labs as part of Singapore’s first Fintech Festival DBS and Visa have tied for top spot in a new R3 ranking of ...
Articles
Brands and Media Agencies Send Google an Ultimatum: Evolve or Else
25 March, 2017
AT&T, Verizon, J&J, GSK and others have halted all YouTube ad buys “Google’s next step is simple: they must acknowledge that they cannot grade their ...
Articles
Has Agency Work-Life Balance Reached a Crisis Point?
21 March, 2017
Agency employees gripe that work-life balance is out of whack. “All work, no life.” That’s how one associate creative director described the tumultuous state of ...
Articles
The APAC Adland Gender Gap: Scope, Causes and Cures
21 March, 2017
This month, the world celebrated International Women’s Day, a time to acknowledge the efforts and achievements of women in every organisation, profession, local community and family. ...
Articles
Havas Freezes All Google and YouTube Ad Spend in the U.K.
20 March, 2017
Havas Group U.K. has decided to halt all ad spending on Google and YouTube after ads for its clients appeared next to "questionable or unsafe content" online. ...
Articles
At The Start of 2017, McCann WorldGroup Tops R3’s New Business Chart
6 March, 2017
Harris Diamond, chairman and CEO of McCann WorldGroup The Interpublic agency network sees 54 global wins in January. For creative and digital agencies globally, McCann’s ...
Articles
Why Facebook and Snapchat Are Spinning Off Mobile Incubators
22 February, 2017
Advertising agencies and tech companies are increasingly getting into the shark tank game. As competition heats up for gaining and retaining consumer attention on mobile ...
Articles
Rise of The Super Group – Here’s Why Creative Agencies Are Buying Media Ones
22 February, 2017
“When media and creative went their separate ways it was media who took all the cash” is a tried and true idiom often bandied about ...
Articles
Media-Agency Revenue From New Business Fell in 2016, Despite More Wins
21 February, 2017
R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins. ...
