Articles
19 September, 2016
Curate your own world of information. Forbes Agency Council members work with a diverse set of clients across numerous fields. To share their expertise on ...
Articles
18 September, 2016
Back in January, Ogilvy & Mather appointed 37-year agency veteran John Seifert as its new global CEO. Seifert succeeded Miles Young in the role, who remained with the agency as ...
Articles
13 September, 2016
The recently published book China CMO features interviews with 17 brand marketers who have no been actively working in the country without much reporting on the insights ...
China
29 August, 2016
The WeChat accounts of celebrity KOLs Fan Bingbing (L) and Angelababy (R). When it comes to finding the right KOLs to promote brand awareness in China, navigating the ...
Articles
24 August, 2016
Study of more than 60,000 key opinion leaders finds that lifestyle, fashion and luxury brands are not generally getting the best ROI from their strategies. ...
Articles
19 August, 2016
To meet the growing demand for technology capabilities, acquisitions of digital marketing and data agencies are on the rise, according to a report by global ...
Articles
19 August, 2016
So we ran a piece in Adweek Wednesday in which the head of a major international consultancy commented on current trends in agency reviews. In short, principal Greg ...
Articles
18 August, 2016
Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to ...
Articles
11 August, 2016
Chinese Firms and Nontraditional Players Such as IBM and Deloitte Move In Mergers and acquisitions targeting digital agencies, ad tech companies and analytics firms surged ...
Articles
5 August, 2016
R3's Shufen Goh makes the dollars and cents case for gender equality. There’s lot of talk about gender in advertising, following one 'scandal' after another, ...
Articles
1 August, 2016
The slowdown of markets like China and the realisation that overheated growth projections are unachievable in countries like Indonesia is prompting a number of multinationals ...
Articles
1 August, 2016
Clients should replace "hopelessly" outdated contracts with the ANA's contract template ASAP, according to industry insiders contacted by Campaign Asia-Pacific. ASIA-PACIFIC - A new set ...
Articles
28 July, 2016
The WPP agency took home more than 300 wins across six continents, while McGarry Bowen and Saatchi & Saatchi stood out in the US. On ...
Articles
25 July, 2016
Social media has revolutionized the way customers engaged brands, and how brands influenced behaviors. Many see opportunities; others fear disruption. At last month’s CMO Innovation ...
Articles
22 July, 2016
Reflecting the ongoing global debate on agency rebates and media buying mark-ups, we take a renewed look at the sixth wave of R3 and SCOPEN’s ...
Articles
14 July, 2016
It always seemed like an urban myth – this idea that Eskimos might have 50 words to describe snow. Thankfully, the Washington Post validated that it was ...
Articles
8 July, 2016
Marketers are being urged to re-evaluate the role of media auditors amid concerns over a potential conflict of interest, with WPP chief executive Sir Martin ...
Articles
30 June, 2016
As top brands opt for bespoke agency teams, has this trend devalued the worth of major creative brands? Last year, Johnson & Johnson consolidated its ...
Articles
29 June, 2016
Mary Meeker’s largely anticipated annual internet trends report is finally here, and it is a doozy. Clocking in at 213 slides, there is a massive ...
Articles
17 June, 2016
Indian actress Priyanka Chopra is a case study in successful global marketing, writes Seema Punwani. If you are thinking ‘Priyanka Chopra who?’ Then you need to pick up ...
