Articles
Survival of the Fittest in the Agency World
15 June, 2016
According to Darwin, it is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. Hummingbirds have ...
Insights Articles
Articles
ANA Report Finds Execs Knew of ‘Pervasive’ Use of Nontransparent Media Practices
10 June, 2016
In its much-awaited transparency report the Association of National Advertisers reveals troubling specifics to bolster its accusations of the "pervasive" use of kickbacks and rebates in an ...
Articles
New Business League: April 2016 Update
7 June, 2016
Ogilvy and OMD remain top, but new creative and media agencies join the ranks of top 10. Source: Campaign Asia Pacific
Articles
R3: Marcoms Giants Face Fight as New Players Join Global Battle for Digital Assets
3 June, 2016
It’s been an active six months in acquisitions in marketing communications with a 286 per cent increase over 2015, mostly driven by big China deals ...
Articles
Ogilvy Tops R3’s Global New Business Chart for April with Nationwide Win
2 June, 2016
See which agencies won (and lost) the new-business game last month. Among creative and digital agencies through the first four months of 2016, WPP’s Ogilvy ...
Articles
Will Campbell Wilson’s Departure Cause Turbulence at Scoot?
1 June, 2016
Last month, Marketing reported news of Scoot’s chief executive Campbell Wilson leaving the brandalong with Steven Greenway, head of commercial for the budget airline. Wilson ...
Articles
Agency of the Year: 2026
26 May, 2016
Some of the qualities that define the successful agencies of the future look quite similar to those that define successful agencies today, according to R3's ...
Articles
Building Singapore’s Creative Industry
25 May, 2016
Following the World Economic Forum last year, many news headlines exclaimed the impact of the Fourth Industrial Revolution and the adverse effects that technology is ...
Articles
OMD Continues Stunning Purple Patch As It Storms Into Top Spot For Agency New Business
20 May, 2016
here’s clearly something in the water at OMD! The media agency, bouyed by a raft of new wins, has stormed to the top of R3’s New Business ...
Articles
New R3 Report Shows Global Impact of New Business
5 May, 2016
Global marketing consultancy R3 Worldwide has produced its review of the first three months of 2016 and, among the goodies therein, is an interesting tally of new business wins – ...
Articles
A Plea for Fairness Between Media Agencies and Advertisers
4 May, 2016
How a financial audit in China reminded me of the ridiculous situation globally for marketers and their agencies. Greg Paull, Principal and co-founder of R3 ...
Articles
Cannes Lions – Advertising Industry Interactions
1 May, 2016
The Cannes Lions were held last week, drawing much of the global advertising industry (as well as ourselves) to the French Riviera. While Brexit loomed ...
Articles
DDB Tops R3’s Global New-Business Chart for March on Strength of Time Warner Win
28 April, 2016
Articles
MAS CEO’s Sudden Departure: Should Agencies Be Worried?
25 April, 2016
Come September this year, MAS’ highly acclaimed CEO Christoph Muller will be stepping down – a move that has has certainly raised eyebrows for the already struggling brand. ...
Articles
The 4 Cs of E-commerce in India
21 April, 2016
Asia is the largest e-commerce region in the world, turning over $877.61 billion in transactions in 2015, and India’s contribution was a staggering 129% increase ...
Articles
The Scandal and the Damage Done at J. Walter Thompson
18 April, 2016
Will the reputation of the world's oldest advertising agency survive the Gustavo Martinez debacle? For seven straight days, the oldest advertising agency in the world, ...
Articles
FutureBrand Buys Speck Design in Bid to Broaden Services
18 April, 2016
Speck is branding consultancy’s third deal in three years Product design firm Speck Design created the product that houses the technology for Google’s Project Tango ...
Articles
Why Asia’s Agency Heads Are Wearing Two Hats
11 April, 2016
An increasing number of Asia-Pacific agency leads are taking on additional roles. Is this change driven by cost or choice? Jarek Ziebinski, chairman and CEO ...
Articles
China Marketers Demanding More Digital, Integration Support From Agency Partners
6 April, 2016
R3 and SCOPEN Biennial Study Shows Marketing Industry is Stabilizing and Consolidating in China. Sabrina Lee, Managing Director of R3 China March 2016, Shanghai – ...
Articles
China Marketers Demanding More Integration Capabilities From Agencies: R3
6 April, 2016
SHANGHAI - China's marketers are demanding more integration capabilities from their agency partners, according to the sixth wave of R3 and SCOPEN’s biennial Agency Scope study. ...