Reports
China Luxury, Beauty and Fashion Insights
29 August, 2016
This report looks at more than 400 KOL’s in China, for the first time, in a highly quantitative way using deep analysis of Mentions, ...
Pitch Report
Sports Companies In Review
27 August, 2016
This month saw several major sports companies review their agency relationships. Adidas Golf named MDC Partners agency Vitro as their AOR, with a large campaign expected ...
China
Coca-Cola, Disney Lead Digital Engagement in China For Q2
24 August, 2016
In R3's latest wave of EnSpire research, it was Coca-Cola's Olympics campaign that led in terms of awareness, engagement and involvement in Q2 of 2016. The ...
Pitch Report
Telecom, Tech Leaders in Review
27 July, 2016
This month saw one of the US’s largest advertisers,AT&T, review their Creative and Media in a major initiative, feeling ongoing pressure from Verizon,T-Mobile and ...
Pitch Report
More Media Accounts in Review
28 June, 2016
One year on from the so-called “Mediapalooza”, there’s still almost half of the marketers in this month’s report on the lookout for new Media ...
China
Chinese Consumers Trust Brand Websites for Quality, Authenticity
24 June, 2016
In the latest wave of R3’s EnSpire research, we took a deep-dive look at consumer’s e-commerce habits, and found that they are by and large shifting away ...
Pitch Report
McDonald’s, Digital in Review
28 May, 2016
It is an active month for Digital Reviews with Asics, Clorox, JM Smucker and BMW’s MINI all seeking new partners to optimize their online activities. The big review of the month ...
China
Coca-Cola, L’Oreal and Dior lead China Digital
24 May, 2016
In the latest wave of R3’s EnSpire research, it was Coca-Cola’s loveable Chinese New Year campaign than led more than 200 others in terms of awareness, engagement and involvement through ...
Reports
R3 Scopen China Agency Scope 2016
23 May, 2016
Our 2016 Survey comprises marketing leaders responsible for: marketing, communications, and advertising in China. Each respondent’s company must be currently working with at least ...
