How To Mitigate The Revolving Door Of CMOs
19 June, 2024
What can help? Often overlooked during a CMO transition period is the agency on record. The brands’ agency partner can be a valuable repository ...
News
How the Middle East Became the Latest ‘Gold Rush’ in Marketing
17 June, 2024
Four years ago, Saudi Arabia made up a small proportion of business at Lightblue, a creative experience and tech agency based in Dubai. These ...
Will We See More LGBTQ+ Related Marketing in SG as Conversations Become More Mainstream?
6 June, 2024
Taking cues from the powers that be Nonis also said that when it comes to fostering more openness to push for ad spend in ...
R3 report highlights shifts in Southeast Asia’s influencer marketing
29 May, 2024
R3’s report “Authenticity and Transparency in SEA Influencer Marketing” addresses shifts in strategy across the influencer landscape in Southeast Asia (SEA), from brand focus ...
Report: Local nuance and trust needed for influencer marketing in SEA
29 May, 2024
Influencer marketing in Southeast Asia (SEA) has undergone a dramatic transformation in the past two years. The biggest change lies in the rise of ...
Why Marketers are Taking Over Reviews from Consultants – And How Agencies Can Adapt
28 May, 2024
Under economic pressure, more and more marketers are skipping search consultants and taking agency reviews into their own hands. Search consultants operate on a ...
Digital ad firm The Croud Group is actively on the hunt for a new private-equity investor
10 May, 2024
UK digital marketing firm The Croud Group is working with the investment bank GP Bullhound to search for a new private-equity investor, according to ...
Will the fractional CMO wave hit the HK marketing industry? CMOs weigh in
2 May, 2024
Recently, the term “fractional CMO” – FCMO – has been gaining traction in the marketing industry. Simply put, a fractional CMO, or FCMO, is ...
Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?
14 April, 2024
As media agencies tout the potential of AI efficiencies, marketers are probing: Will this translate to cost savings, and if so, will those savings ...
Inside Cannes Lions 2024 costs for brands and agencies—measuring the ROI of activations
9 April, 2024
Branded presence at the festival can cost anywhere from $108,000 for a brunch to $4 million for a blowout concert, per a sales deck ...
Inside Mid-Sized Agencies and How They’re Reinventing Themselves
25 March, 2024
AdAge - For years, mid-sized independent agencies with 100 to 200 people thrived in the industry. Now, a new middle is emerging as these ...
Martin Sorrell Was the Ad Industry’s Hunter. Now, He’s the Prey.
22 March, 2024
Wall Street Journal - Martin Sorrell is the ultimate dealmaker. He went on a global acquisition spree over three decades to build the world’s ...
After a slow year in APAC, should agencies expect faster growth in 2024?
5 March, 2024
The Drum - The faltering economic recovery from Covid means the industry’s biggest agency groups aren’t seeing the growth they used to in Asia ...
R3 & ISBA Launch Marketing Procurement Partnership
5 March, 2024
Adweek Wire – Independent global marketing consultancy, R3, is delighted to be named a Marketing Procurement partner of the Incorporated Society of British Advertisers ...
Dealing with AI Bias in Marketing
9 February, 2024
ANA - Brands cannot blindly lean into AI-powered digital tools, tech stacks, and other software platforms without asking hard questions of their internal teams, digital ...
Why Agencies are quietly laying off mid-level and senior employees
1 February, 2024
AdAge - Agency employees who survived last year’s wave of layoffs are once again holding their breath as cutbacks resume. “Agencies are being prudent ...
Marketing Briefing: Agencies See More RFPs for Brand Building Amid ‘Recalibration’ of Marketers’ Priorities
30 January, 2024
Digiday - In recent years, marketers were putting more emphasis on performance marketing, proving efficiencies of ad budgets and retooling creative to tout value amid ...
The Rise of Gen AI and Phase-Out of Services: What Does the Future Hold for Digital Agencies?
22 January, 2024
Marketing Interactive - Over the past two decades, digital agencies have played a vital role in offering clients solutions in terms of user experience, acquisition ...
Navigating The Dynamics and Continual Evolution of AI
11 January, 2024
SINGAPORE — The potential benefits of artificial intelligence (AI) in marketing are vast, significantly enhancing efficiency and productivity. Serving as a catalyst for ideation ...
Marketer’s Toolkit 2024: How investing in local communities and AI will shape marketing strategy in Asia
9 January, 2024
This episode of the WARC Podcast unpacks the two most important themes from the 2024 Marketer’s Toolkit for marketers in the APAC region: investing ...
