New Business League
New Business League Taiwan – January 2020
1 March, 2020
Family Tree
R3 Global Family Tree 2020
27 February, 2020
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2019 company reports, open ...
Pitch Report
Creative AORs Named for Bank of America, Asahi and Longchamp
13 February, 2020
Creative AORs were named across US and Global accounts, with Fold7 (Carlsberg), Joan (Virgin Hotels) and BBH (Jollibee) winners. Bank of America brings its ...
Reports
Optimizing Procurement for Marketing
28 January, 2020
Procurement has seen tremendous advancement in the last decade. From being managed by each line of business without much visibility across other departments to functioning ...
Pitch Report
Coca-Cola Adds Droga5 to Its Agency Roster
22 January, 2020
Closing out new business for 2019, Coca-Cola and Kimberly-Clark named agencies for Western Europe and the UK. Droga5 London joins Coca-Cola's agency roster on ...
Pitch Report
Automotive Accounts Go Into Review – Hyundai, Ford, BMW & Audi
3 December, 2019
Automotive brands including Hyundai, Ford, BMW and Audi are putting their agencies in review as macroeconomic issues nudge companies to re-evaluate vendor relationships. In ...
Pitch Report
Bayer, LG Electronics and AXA Award Global Accounts
30 November, 2019
Welcome to the latest Pitch Report. Global accounts have been awarded by Bayer, LG Electronics, AXA, Kimberly Clark and Beiersdorf. In Asia, AmorePacific, Calvin ...
Reports
China Media Inflation Trend Report 2020
18 November, 2019
The overall economic environment in China shows a lower growth rate with an estimated increase on the CPI, where total media spend is only 2.8% ...
Pitch Report
Media Accounts Shift in Adland – Disney, TripAdvisor, Diageo, Levi’s
31 October, 2019
Welcome to the latest Pitch Report. Media accounts are shifting in adland for Disney, TripAdvisor, Diageo, Levi's and Dairy Farm. Omnicom and Publicis ...
Reports
Entertainment Marketing in China
30 October, 2019
Content marketing monopolizes as much as 50% of total marketing budgets as it is considered an effective way to enhance brand engagement and customer transformation. ...
Reports
China Brands Go Global
21 October, 2019
China’s “Going Global” strategy first emerged in 1999 and Chinese firms were urged to take advantage of booming world trade. As an ideological as well ...
Family Tree
R3 Blockchain Family Tree
21 October, 2019
In a review of the applications of blockchain technology in marketing, we have categorized the most popular means of use into six different categories: Decentralized ...
Pitch Report
Creativity & Digital ROI Force Bold Moves by Mondelēz & McDonald’s
30 September, 2019
Some bold moves being made. Mondelēz consolidates its global advertising into WPP and Publicis with some specialist agencies thrown into the mix in effort to improve ...
Mergers and Acquisitions
M&A League Table August 2019
27 September, 2019
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