Reports
R3 SCOPEN China Agency Scope 2020
21 April, 2020
According to the eighth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s marketers remain generally satisfied with their agencies and would like to work ...
Reports
Digital Advertising In A Post-Cookie World
14 April, 2020
Cookies have been the most ubiquitous method for tracking consumer behavior and gathering data. But now that Google has joined Apple and Firefox in ringing ...
Pitch Report
Intel and HSBC Name Creative AORs & Diageo Selects PHD for Media
10 April, 2020
Intel has selected WPP's VMLY&R as its global creative AOR. The technology company has closed its in-house agency and is shifting its focus towards ...
Reports
COVID-19 Marketing Recovery Best Practice
2 April, 2020
The extraordinary situation that the world is facing as the result of the coronavirus pandemic is challenging marketers in all industries across the globe. The ...
Family Tree
R3 Asia Pacific Family Tree 2020
25 March, 2020
R3's annual Asia-Pacific Family Tree provides a broad overview of the regional agency ecosystem. All revenue is estimated based on FY2019 company reports, open ...
Reports
Getting the Most Out of Virtual Pitching
16 March, 2020
Companies across the globe have called for their workforce to work remotely as part of precautionary and social distancing measures to ensure the health and ...
Family Tree
R3 Global Family Tree 2020
27 February, 2020
R3's annual global family tree provides a broad overview of the global agency ecosystem. All revenue is estimated based on FY2019 company reports, open ...
Pitch Report
Creative AORs Named for Bank of America, Asahi and Longchamp
13 February, 2020
Creative AORs were named across US and Global accounts, with Fold7 (Carlsberg), Joan (Virgin Hotels) and BBH (Jollibee) winners. Bank of America brings its ...
Reports
Optimizing Procurement for Marketing
28 January, 2020
Procurement has seen tremendous advancement in the last decade. From being managed by each line of business without much visibility across other departments to functioning ...
Pitch Report
Coca-Cola Adds Droga5 to Its Agency Roster
22 January, 2020
Closing out new business for 2019, Coca-Cola and Kimberly-Clark named agencies for Western Europe and the UK. Droga5 London joins Coca-Cola's agency roster on ...
Pitch Report
Automotive Accounts Go Into Review – Hyundai, Ford, BMW & Audi
3 December, 2019
Automotive brands including Hyundai, Ford, BMW and Audi are putting their agencies in review as macroeconomic issues nudge companies to re-evaluate vendor relationships. In ...
Pitch Report
Bayer, LG Electronics and AXA Award Global Accounts
30 November, 2019
Welcome to the latest Pitch Report. Global accounts have been awarded by Bayer, LG Electronics, AXA, Kimberly Clark and Beiersdorf. In Asia, AmorePacific, Calvin ...
Reports
China Media Inflation Trend Report 2020
18 November, 2019
The overall economic environment in China shows a lower growth rate with an estimated increase on the CPI, where total media spend is only 2.8% ...
Pitch Report
Media Accounts Shift in Adland – Disney, TripAdvisor, Diageo, Levi’s
31 October, 2019
Welcome to the latest Pitch Report. Media accounts are shifting in adland for Disney, TripAdvisor, Diageo, Levi's and Dairy Farm. Omnicom and Publicis ...