What is FOFO & Do You Have It?
18 August, 2020
Marketers have been suffering FOFO (Fear of Finding Out) for a long time. The attitude so far has been a mix of “If it ...
Year: 2020
Campaign and R3 launch CMO Outlook Study
10 August, 2020
Campaign has teamed up with R3, an independent global marketing consultancy, for the launch of CMO Outlook – a new biannual study that will help marketers across the EMEA region make the right decisions for their businesses.
R3 China Celebrity Index, July 2020
10 August, 2020
With summer break coming to an end, will the buzz generated during this period start to fade? Summer break is usually a peak time for ...
Overcoming FOFO (The Fear of Finding Out)
4 August, 2020
This article was written by Greg Paull, Co-founder & Principal, R3. Let’s talk about health. Not the “health” that has fed our insatiable appetite for ...
New Business Remains Resilient Despite Decrease of 10% in H1 2020
4 August, 2020
Creative Agencies Continue to Have to Do More with Less The holding companies might be losing as much as 23% of their revenue year-on-year, but ...
Innovation in Creative Production
27 July, 2020
The impact of the global health pandemic on marketing and media spend and strategies has been far-reaching, challenging marketers in all industries across the globe. ...
Marketing Is Making Shopping Social with Livestreaming
27 July, 2020
This article on the growth of e-commerce livestreaming was written by Greg Paull and first featured in MARKETING Weekender Retailers are hurting. In-store sales are ...
Marketers Are Making Shopping Social with Livestreaming
27 July, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Moving the shopping experience to social networks ...
Can Great Creative Work Be Made with Less?
20 July, 2020
This article on innovations in creative production was written by Greg Paull and first featured in MARKETING Weekender Imagine an ad shot in four hours ...
Technology and Automotive Brands Look for Digital & Media Partners
14 July, 2020
Brands continue to put digital and media accounts into pitch as marketers seek partners who are data-led and innovation-inspired. Isobar's DEG was tapped by ...
Gender Representation in Singapore Advertising
8 July, 2020
Women make up 39% of the global workforce. Singapore surpasses the global average with 60% of working-age women engaged actively in the labour market. This ...
What’s the Organizational Maturity of Your Agency Partner?
8 July, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Do you know how prepared your agency ...
3 Ways Marketers Can Reduce Risk in the Agency Pitch Process
6 July, 2020
This article was written by Greg Paull, co-founder & Principal, R3 Our industry has officially entered a new era, and the impact is clearly visible. ...
Marketing Continuity Assessments
1 July, 2020
The global health crisis has led to a shift in business priorities, operations and demand. All advertising holding companies have reported negative growth and have ...
OMD Wins Lindt & Sprüngli Media Account in China
30 June, 2020
Swiss chocolatier Lindt & Sprüngli AG (Lindt) has selected a media agency of record for China after a pitch involving media and digital agencies.
