R3 China Family Tree 2020
23 April, 2020
R3's annual China Family Tree provides a broad overview of the agency ecosystem in China. All revenue is estimated based on FY2019 company reports, ...
Year: 2020
Marketing M&A Stalls As Pandemic Disrupts Deal-making
21 April, 2020
"2020 is going to be a complete reset on M&A. The holding groups are going to face too many internal liquidity issues to rely on ...
R3 SCOPEN China Agency Scope 2020
21 April, 2020
According to the eighth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s marketers remain generally satisfied with their agencies and would like to work ...
Getting Marketing Structure Right in High-growth Markets
20 April, 2020
China and Southeast Asian markets are major opportunities for growth, but the speed of change is a challenge to marketers whose current ways of working ...
Digital Advertising in a Post-Cookie World
16 April, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. The impending death of the cookie raises ...
China Post-Lockdown: Key Strategies SEA Brands Need To Put In Place Now
15 April, 2020
According to the recent "COVID-19 Marketing Best Practice" white paper by R3, Starbucks China has been rolling out its online retail experiences, Starbucks Now and ...
Digital Advertising In A Post-Cookie World
14 April, 2020
Cookies have been the most ubiquitous method for tracking consumer behavior and gathering data. But now that Google has joined Apple and Firefox in ringing ...
Intel and HSBC Name Creative AORs & Diageo Selects PHD for Media
10 April, 2020
Intel has selected WPP's VMLY&R as its global creative AOR. The technology company has closed its in-house agency and is shifting its focus towards ...
Business as Unusual: Going, Going, Gone Virtual—New Business Now
9 April, 2020
R3 participated in a webinar hosted by the 4A's to help agencies better understand the challenges and opportunities and learn tips and tricks to effective virtual pitching.
COVID-19 Marketing Recovery Best Practice
2 April, 2020
The extraordinary situation that the world is facing as the result of the coronavirus pandemic is challenging marketers in all industries across the globe. The ...
68% of China Marketers Seek Specialized Agencies to Meet the Complex Demands of Digital Media
27 March, 2020
March 2020, Shanghai – According to the eighth wave of R3 and SCOPEN’s AGENCY SCOPE Study, China’s marketers remain generally satisfied with their agencies and ...
R3 Asia Pacific Family Tree 2020
25 March, 2020
R3's annual Asia-Pacific Family Tree provides a broad overview of the regional agency ecosystem. All revenue is estimated based on FY2019 company reports, open ...
Getting The Most Out of Virtual Pitching
24 March, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Now more than ever, companies will be ...
Finding the ROI in Virtual Influencers
20 March, 2020
R3 presented on the topic of increasing ROI when working with virtual influencers in a webinar for the ANA's Influencer Marketing Committee Southwest Chapter.
Top Consultants Issue Coronavirus Guidelines for Ad Agencies as They Pivot to Remote Pitches
19 March, 2020
The coronavirus pandemic has caused advertisers to slash budgets, and consultants who manage agency reviews for major advertisers predict a significant drop in related activity ...
How China’s Agencies Are Coming Back After the Pandemic and Returning to Work
17 March, 2020
Agency holding companies including WPP, Publicis, IPG and Omnicom are either mandating or at least strongly encouraging employees to work remotely in impacted areas. Omnicom ...
Pitches Going Virtual: Can You Still Ace the Chemistry Test?
17 March, 2020
Amidst the widespread COVID-19 outbreak, companies across the globe are adopting a ‘work from home’ approach as part of precautionary and social distancing measures during ...
Getting the Most Out of Virtual Pitching
16 March, 2020
Companies across the globe have called for their workforce to work remotely as part of precautionary and social distancing measures to ensure the health and ...
WEBINAR3 Series: TikTok – Best Marketing Case Studies
12 March, 2020
R3 hosted a webinar on TikTok best practices and case studies to address the growing investment that brands are making in influencer marketing in the US and globally.
