Articles
Who is in charge of social?
23 May, 2014
It was a fascinating session to watch. As we were the independent consultant to a large client and its roster of agencies, we were fortunate ...
Insights Articles
Articles
Where there’s mystery, there’s margin
12 May, 2014
The above quote from a presenter set the theme for the annual ANA Advertising Financial Management Conference in Naples, Florida, where 400 of the world’s ...
China
WeChat still lags Weibo for brand recall, not a good marketing tool—yet
10 April, 2014
While WeChat has gained exposure for its fast penetration in China and beyond, it is still yet to be truly entrenched as a dominant digital ...
Articles
Agency Compensation | Infographic
7 April, 2014
This infographic covers finding from R3's 5th agencyScope survey. Amongst advertising agencies, there has been a major move from Commission to fees. But China still ...
Articles
Is Sina Weibo worth $500 million?
24 March, 2014
How do we assess the commercial value of Sina Weibo? Last week, Sina Weibo finally launched its prospectus to list in the US, with—some say—the ...
China
China marketers lengthening agency relationships: R3
5 March, 2014
CHINA - The nation’s marketers work with fewer agencies and stick with them for longer, finds an R3 study. Marketers in China have stepped down ...
China
China’s advertising market matures
5 March, 2014
BEIJING: The advertising market in China is maturing according to a new study which highlights longer agency-client relationships and a reduction in the number of ...
Articles
APAC new business dropped 11 per cent in 2013: R3
7 February, 2014
Asia-Pacific total agency revenue from new business declined by 11 per cent in 2013, with creative wins down by 2 per cent and media wins ...
China
Samsung leads awareness in China
16 January, 2014
Campaigns from Samsung and Xiaomi boosted their online awareness in the third quarter of 2014, according to new research which also highlighted how brand performance differed across ...
China
David Wolf: Whom Can You Trust with your Social Media in China?
30 December, 2013
This is a special ‘guest repost’ of a David Wolf post from his excellent blog Silicon Hutong. For those of you who are not familiar ...
Articles
Agency searches focus on social, mobile and integration
25 September, 2013
By Kate Maddox Agency searches are becoming more specialized in order to keep up with new media and advancements in technology; but at the same ...
China
Digital Engagement in China
23 September, 2013
From an audience perspective, digital allows the brand communication model to convert from being a monologue to a dialogue. The level of involvement required by ...
China
Chinese Consumers Will Account for More Than 20% of The Global Luxury Market
23 September, 2013
“By 2015, China is expected to surpass Japan as the world's number one luxury market, accounting for more than 20% of the global demand.” - ...
Articles
Content and social Medias’ marriage in 2013
23 September, 2013
Content marketing has been around for over 100 years, Brands are looking for ways to differentiate themselves and content marketing is the pivot. However, this ...
China
Coca-Cola, Samsung & J&J Lead Digital Engagement in China
29 August, 2013
Led by a new online campaign based around sharing, Coca-Cola was the engaging brand online in China, according to an ongoing study by marketing consultancy, ...
China
Why Publicis-Omnicom’s merger is not the only game in China
4 August, 2013
The biggest deal in industry history may not be the biggest force of change in China, where three other entities are strategically building for mainland ...
Articles
NEW STUDY SHOWS MULTINATIONAL AND LOCAL COMPANIES VALUE AGENCY PEOPLE MORE THAN EVER BEFORE.
2 August, 2013
- Local agencies outperforming multinationals now in many area, especially digital - Less than two thirds of China markets satisfied with their agencies - below global norms ...
Articles
Agencies Frustrated With Asian Government Tender Process: R3
13 June, 2013
Although government agencies are willing to spend as much as 20 per cent of their annual budgets on marketing activities, frustration over inefficiencies in the ...