New Business League Global – August 2020
30 September, 2020
Year: 2020
Jenny Craig, Alibaba & Asahi Name Media AORs
30 September, 2020
Marketers continue to drive ROI in their media and digital partnerships. Jenny Craig, Alibaba Group, and Asahi International name Media AORs in the US, ...
Growing CPG Brands in the New Normal
29 September, 2020
Call it the “quarantine economy.” Amid the health pandemic, social distancing and ”shelter-at-home” order, the consumer-packaged goods (CPG) industry has experienced a surge in demand ...
It’s Time to Clear The Air on Agency Audits
29 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 Surely now is the moment for more transparency. There seems to be a gross ...
The Dual Engine of E-Commerce Growth
23 September, 2020
In our years of experience helping major advertisers adapt to marketing challenges, nothing has changed so drastically and profoundly as the retail experience. It’s safe ...
Making Media Agency Tools Work Harder
18 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 Each time we sit through a media pitch, we never fail to be impressed ...
Global Media Inflation to Hold at +3.3% for 2020, Based on New Survey
16 September, 2020
Global media inflation is expected to hold at +3.3% for 2020 according to a new study led by independent marketing consultancy, R3. US media inflation ...
How Measurement Leads to A Better Marketing Mix
8 September, 2020
This article was written by Greg Paull, Co-founder & Principal, R3 With the economy in flux, marketers are faced with deciding how best to slice ...
The Future of OTT Advertising
4 September, 2020
In APAC, TV view time has fallen behind. Audiences now spend almost two hours on online video platforms daily – a 39% increase over ...
Growing e-Commerce with Livestreaming
3 September, 2020
The concept of “shoppertainment” is not new, with broadcast networks like Home Shopping Network long established since the 1980s in North America. The recent global ...
Why Does Walmart Want TikTok?
3 September, 2020
What Does Walmart Want With TikTok? R3's Greg Paull was recently interviewed by CNN on Walmart's attempt to buy TikTok. Walmart likely thinks it ...
AANA Future Fit: Supporting Growth of Social Commerce
3 September, 2020
R3’s Greg Paull was joined by Melinda Petrunoff, Director of Small & Medium Business (ANZ) at Facebook to discuss how brands can benefit from social commerce with AANA CEO, John Broome as host.
WPP Appointed Global AOR For Zespri International
3 September, 2020
New Zealand-based kiwifruit marketer Zespri International has consolidated its global advertising account with a team of WPP agencies led by VMLY&R and Mindshare.
Analysis: Are Clients Valuing Social Media Agency’s Work Right?
1 September, 2020
This article first appeared in Marketing Interactive. In a conversation with Marketing, R3’s founder Shu Fen Goh said it is important to distinguish between an ...
WEBINAR3 Series Delivers Insight on Media Rebates to Martech Stacks
31 August, 2020
Renewed focus on digital marketing makes TikTok and Livestreaming for e-Commerce popular topics, while interest in specialized subjects like MarTech, Benchmarking and Media Rebates reflect the industry’s desire to increase efficiency.
Media Agencies Selected By TikTok, Lazada Group and Danone
28 August, 2020
Media agencies of record are named by TikTok, Lazada Group, and Danone for Global and South East Asia accounts. TikTok awarded its global media ...
The Return of ZBB
27 August, 2020
This article was written by Greg Paull, Co-founder & Principal, R3. Just when Zero Based Budgeting (ZBB) thought it was out, coronavirus pulls it back ...
What Do Advertisements Tell Us About The State Of Gender Relations In Singapore?
27 August, 2020
Gender-equality organisation AWARE and marketing consultancy R3 embarked on a project to analyse gender portrayals contained in Singapore commercials.
Advertising Reconciliation vs Efficiency: What Matters More?
18 August, 2020
R3's Greg Paull moderated a panel by AdNode that discussed the challenges, opportunities and the latest trends in digital transformation in advertising.
