Relationships
A Primer to Working With Sustainability Agencies
20 April, 2021
R3LATIONSHIPS (19 April 2021) - This issue looks at working with sustainability agencies, marketing M&A, and how the type of organization shapes digital partnerships. ...
Relationships
Global New Business Revenue Declines
3 February, 2021
Global new business revenue slips 5.8% in 2020 as value of creative wins decline Global media new-business revenue managed growth in 2020 despite the ...
Relationships
2021 Global Agency Family Tree
14 January, 2021
2021 Global Agency Family Tree We have just released our 2021 Global Agency Family Tree. It's been a year of restructuring for many holding ...
Relationships
Brands Seek Indie Shops & Nimble Agency Models
29 November, 2020
Brands Seek Indie Shops & Nimble Agency Models Small agencies are having a moment as marketers seek innovation and agility in times of flux. ...
Relationships
How to Effectively Resource In-House Teams
29 October, 2020
How to Effectively Resource In-House Teams The acceptance and acknowledgement that there is no “one size fits all” solution to the in-house challenge has ...
Relationships
Why Does Walmart Want TikTok?
3 September, 2020
What Does Walmart Want With TikTok? R3's Greg Paull was recently interviewed by CNN on Walmart's attempt to buy TikTok. Walmart likely thinks it ...
Relationships
What is FOFO & Do You Have It?
18 August, 2020
Marketers have been suffering FOFO (Fear of Finding Out) for a long time. The attitude so far has been a mix of “If it ...
Relationships
Marketers Are Making Shopping Social with Livestreaming
27 July, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Moving the shopping experience to social networks ...
Relationships
What’s the Organizational Maturity of Your Agency Partner?
8 July, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Do you know how prepared your agency ...
Relationships
ANA & R3 On What Marketers Want from Innovation & Technology
16 June, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. A new report from ANA Marketing Futures ...
Relationships
Google Is Losing Influence With Marketers
27 May, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Google's influence with senior marketers in APAC ...
Relationships
How Pharma Marketing Is Changing Through COVID-19
5 May, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. From digital lead generation to exploring streaming ...
Relationships
Digital Advertising in a Post-Cookie World
16 April, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. The impending death of the cookie raises ...
Relationships
Getting The Most Out of Virtual Pitching
24 March, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Now more than ever, companies will be ...
Relationships
Should Adland Be Concerned About Coronavirus?
4 March, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Where does the CMO strike a proper ...
Relationships
What’s Trending in Agency Models, Media Spend and Talent?
19 February, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. What does the demise of the cookie ...
Relationships
How is marketing procurement different?
28 January, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. With the cookie crumbled, retargeting focused adtech ...
Relationships
Alexa, How Is Marketing Changing?
18 September, 2019
Welcome to the latest issue of R3LATIONSHIPS - our update of trends and insights in the marketing industry. Be Here Now: ROI & Experience Marketing ...
Relationships
Optimizing KOL Marketing & The Divergent Strategy of Holding Companies
15 August, 2019
Welcome to the latest issue of R3LATIONSHIPS - our update of trends and insights in the marketing industry. Content Radar: How to Leverage, Maximize & ...
Relationships
The World’s Most Innovative Marketing Technology Companies
16 July, 2019
Welcome to the latest issue of R3LATIONSHIPS - our update of trends and insights into the marketing industry 40 of the World's Most Innovative Marketing ...