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Global New Business Revenue Declines
3 February, 2021
Global new business revenue slips 5.8% in 2020 as value of creative wins decline Global media new-business revenue managed growth in 2020 despite the ...
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2021 Global Agency Family Tree
14 January, 2021
2021 Global Agency Family Tree We have just released our 2021 Global Agency Family Tree. It's been a year of restructuring for many holding ...
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Brands Seek Indie Shops & Nimble Agency Models
29 November, 2020
Brands Seek Indie Shops & Nimble Agency Models Small agencies are having a moment as marketers seek innovation and agility in times of flux. ...
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How to Effectively Resource In-House Teams
29 October, 2020
How to Effectively Resource In-House Teams The acceptance and acknowledgement that there is no “one size fits all” solution to the in-house challenge has ...
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Why Does Walmart Want TikTok?
3 September, 2020
What Does Walmart Want With TikTok? R3's Greg Paull was recently interviewed by CNN on Walmart's attempt to buy TikTok. Walmart likely thinks it ...
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What is FOFO & Do You Have It?
18 August, 2020
Marketers have been suffering FOFO (Fear of Finding Out) for a long time. The attitude so far has been a mix of “If it ...
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Marketers Are Making Shopping Social with Livestreaming
27 July, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Moving the shopping experience to social networks ...
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What’s the Organizational Maturity of Your Agency Partner?
8 July, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Do you know how prepared your agency ...
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ANA & R3 On What Marketers Want from Innovation & Technology
16 June, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. A new report from ANA Marketing Futures ...
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Google Is Losing Influence With Marketers
27 May, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Google's influence with senior marketers in APAC ...
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How Pharma Marketing Is Changing Through COVID-19
5 May, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. From digital lead generation to exploring streaming ...
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Digital Advertising in a Post-Cookie World
16 April, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. The impending death of the cookie raises ...
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Getting The Most Out of Virtual Pitching
24 March, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Now more than ever, companies will be ...
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Should Adland Be Concerned About Coronavirus?
4 March, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. Where does the CMO strike a proper ...
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What’s Trending in Agency Models, Media Spend and Talent?
19 February, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. What does the demise of the cookie ...
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How is marketing procurement different?
28 January, 2020
Welcome to the latest issue of R3LATIONSHIPS – our update of trends and insights in the marketing industry. With the cookie crumbled, retargeting focused adtech ...
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Alexa, How Is Marketing Changing?
18 September, 2019
Welcome to the latest issue of R3LATIONSHIPS - our update of trends and insights in the marketing industry. Be Here Now: ROI & Experience Marketing ...
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Optimizing KOL Marketing & The Divergent Strategy of Holding Companies
15 August, 2019
Welcome to the latest issue of R3LATIONSHIPS - our update of trends and insights in the marketing industry. Content Radar: How to Leverage, Maximize & ...
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The World’s Most Innovative Marketing Technology Companies
16 July, 2019
Welcome to the latest issue of R3LATIONSHIPS - our update of trends and insights into the marketing industry 40 of the World's Most Innovative Marketing ...
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TikTok, Value Trumps Innovation & Holding Company Revenue
14 March, 2019
Welcome to the latest issue of R3LATIONSHIPS - our update of trends and insights into the marketing industry TikTok: The App Taking Over The Internet ...