Articles
Standing Out in Singapore’s Crowded Market With Marketing Innovation
12 December, 2019
By Goh Shufen, Co-founder & Principal, R3 This article was first published in the Business Times on December 9, 2019 Advertising used to be about ...
Insights Articles
Articles
Can Blockchain Solve Some of Marketing’s Biggest Problems?
9 December, 2019
By Greg Paull, Co-founder & Principal, R3 This article was first published by the World Federation of Advertisers on December 8, 2019. The lack of ...
Articles
Mobile & OTT Lead Media Inflation Rates in China, Despite A Decrease in Growth
20 November, 2019
Digital mobile media and OTT will lead China’s media inflation rates in Y2020 thanks to the continued popularity of streaming services and wider access to ...
Articles
ByteDance Attracts 23% of China Digital Spend: R3 Forecast
20 November, 2019
Douyin owner ByteDance now accounts for 23% of digital media investment in China and will command healthy pricing power in the year to come, according ...
China
R3 Celebrity Index: All Eyes On 18-Year-Old Power Star Jackson Yee
20 November, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
Articles
Five Ways to Chase Growth with Strategic Brand Partnerships in APAC
7 November, 2019
85% of APAC CMOs want to improve customer experience, and brand partnerships offer an effective and economical solution in a market where new gets old, ...
China
R3 Celebrity Index: Estée Lauder Taps Hot Celebs, Makes Singles Day Record
31 October, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
Articles
India’s Social Commerce Wave: From Buy Now Buttons to WhatsApp Groups
23 October, 2019
In WARC's Spotlight series on India, R3's Seema Punwani explores the country's growing cashless economy. "Looking at the e-commerce space, which is a natural engine ...
China
R3 Celebrity Index: Latest Little Fresh Meat You Need to Know – August Celebrity Ranking
19 September, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
Articles
CMO Succession Path in Crisis
12 September, 2019
80% of publicly reported CMO appointments in the first half of 2019 were external hires, according to a recent executive recruitment report. Speaking to Marketing: ...
Articles
Closing The Loop On The “Lost Mile” Of Marketing
22 August, 2019
One of the most interesting insights we have gathered from the data collected from the CMO Outlook survey we conducted in partnership with Campaign Asia ...
Articles
R3 Principal Greg Paull on Shaping the Future of Martech
20 August, 2019
For many marketing professionals, the opportunity to get to grips with new technology is like being a child in a candy store. So many choices, ...
China
R3 Celebrity Index: The New Brand Ambassadors to Look Out For
17 August, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
China
R3 Celebrity Index: Versace’s New China Face Tops June Celebrity List
16 July, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
China
R3 Celebrity Index: What This Gen-Z Celebrity’s Smoking ‘Scandal’ Says About Public Persona in China
28 June, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. [lt ...
Articles
The Digital Media Investment Process in Australia Is a Crowded House, Finds R3 Report
18 June, 2019
More people are involved in the media investment decision-making process than ever, finds a report by independent marketing consultancy R3. Eight categories of external and ...
China
R3 Celebrity Index: Cai Xukun and Yang Mi Remain the Top Celebrities in China in April
22 May, 2019
Each month, Jing Daily and R3 brings you a list of the most influential celebrities in China. For full commentary, read the article here. ...
Articles
Banking On Creativity
9 May, 2019
Management consultant company makes an unusual move. Accenture Interactive has made another major investment in the advertising sector, with the acquisition of global creative agency ...
Articles
ANA AFM: Sometimes You Drive Me Crazy – But I Still Love You
4 May, 2019
Greg Paull, co-founder and principal of R3 shares highlights from this year's 2019 ANA Advertising Financial Management Conference Welcome to Phoenix, AZ – where the ...
