21 January, 2021
At the China Beauty Brand Digital Summit, R3 Lead Consultant, Carrie Zheng, shared insights on consumer loyalty among Gen-Z and the importance of content and product innovation.
5 December, 2020
R3 and ANA Futures co-hosted a virtual summit that showcased how AI has transformed the marketing function, particularly along the customer journey.
3 December, 2020
At a recent ANA Agency Relations Committee meeting, R3's Dave Edwards spoke on how strong agency partnerships drive innovation and brand performance.
17 November, 2020
At an ANA Relationship Marketing Committee, R3s Greg Paull led a webinar on how loyalty programs are being shaped by COVID-19.
3 September, 2020
R3’s Greg Paull was joined by Melinda Petrunoff, Director of Small & Medium Business (ANZ) at Facebook to discuss how brands can benefit from social commerce with AANA CEO, John Broome as host.
31 August, 2020
Renewed focus on digital marketing makes TikTok and Livestreaming for e-Commerce popular topics, while interest in specialized subjects like MarTech, Benchmarking and Media Rebates reflect the industry’s desire to increase efficiency.
18 August, 2020
R3's Greg Paull moderated a panel by AdNode that discussed the challenges, opportunities and the latest trends in digital transformation in advertising.
8 May, 2020
What media rebates are, the amount of rebates across different forms of media, solutions and best practices were the topic of discussion at R3's webinar "Media Rebates: The Good, The Bad and The Ugly."
23 April, 2020
The fundamentals of benchmarking media, and best practices regarding what can, cannot, and should be benchmarked were covered in R3's webinar on 22 April.
9 April, 2020
R3 participated in a webinar hosted by the 4A's to help agencies better understand the challenges and opportunities and learn tips and tricks to effective virtual pitching.
20 March, 2020
R3 presented on the topic of increasing ROI when working with virtual influencers in a webinar for the ANA's Influencer Marketing Committee Southwest Chapter.
12 March, 2020
R3 hosted a webinar on TikTok best practices and case studies to address the growing investment that brands are making in influencer marketing in the US and globally.
14 February, 2020
As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for brands.
15 November, 2019
On November 13th, the Brand Activation Tech and Experiential Committee of the Association of National Advertisers (ANA) held a meeting in New York that focused
10 November, 2019
Earlier in November, R3 Co-Founder and Principal, Greg Paull, led a session at an Association of National Advertisers (ANA) Digital & Social Committee Meeting at
20 October, 2019
R3's Co-founder and Principal, Shufen Goh, joined Jessica Davey of McCann Worldgroup and Joanna Jones from VICE on a panel discussing the inner workings of
19 September, 2019
R3 moderated a discussion with Trevor Summer, CEO of Perch and Fred Gerantabee, Global VP Digital Innovation at Coty on how retailers are utilizing digital experiences to enhance the shopping experience.
18 September, 2019
As the understanding of what technology can do has been widely accepted and acknowledged, the conversation in our industry has evolved beyond the “what” to focus very much on the “how.”
12 June, 2019
R3 and Campaign Asia-Pacific partner to launch CMO Outlook, a forecasting business intelligence network informed by senior marketing decision-makers in the region. Each participant in
18 May, 2019
R3 and ANA Marketing Futures presented the Futures Forward Studio to help marketers be better prepared for what's now, new and next in the world of innovation.
#NewBusiness: @R3WW has released the 10 biggest #business wins for #creative & #media agencies in the #AsiaPacific from December last year. @Digitas, @DDB_Worldwide (PH), and @Ogilvy topped the list.
https://www.adobomagazine.com/global-news/new-business-digitas-and-starcom-top-r3-asia-pacific-rankings-ogilvy-dominates-last-month-of-2020/
#adobomagazine #thewordoncreativity
Announcing our 2020 Holding Company Rankings for the US, EMEA, APAC, and China. Most notably, the US is an outlier with @InterpublicIPG outranking @WPP for the #1 spot. #R3HoldingCompanyRanking
4Although overall media new-business revenue saw an increase in 2020, at the top five media agencies it fell by 27 per cent year on year, @R3WW found.
#media #business #creativeleagues
https://campaignme.com/global-new-business-revenue-slips-5-8-per-cent-in-2020-as-value-of-creative-wins-declines/
New data from independent consultancy @R3WW showed that, unsurprisingly, 2020 was a tough year for new business efforts on the global front.
https://www.mmm-online.com/home/channel/global-new-business-activity-declines-5-8-in-2020-but-pharma-continues-its-rise/?utm_source=newsletter&utm_medium=email&utm_campaign=MMM_Newsbrief_20210203&hmsubid=yufVhL5sJBc1&hmEmail=oQ4rO5mhEJ27lcLND-XM8uvb9NgWjsG7bBw7PB6lV5tDLaRTPPCuQA2&email_hash=e0fe33d4ddeac40b28dad97b4863b03c&mpweb=1327-10647-745153
"Creative is reliant on media for form, visibility, and engagement. Marketers recognize the shift and are looking for partners who can lead," says R3's @GregPaull. Read more from @AdNews here: https://bit.ly/3pVxkZC
"Technology has made media a key driver of marketing. Creative is reliant on media for form, visibility, and engagement. Marketers recognise the shift and are looking for partners who can lead," says R3's @GregPaull. Read more from @CampaignAsia here: https://bit.ly/3tiJY7g
